EVAN WAWRZYNIAK
Creative Director with over a decade of experience overseeing creative content teams and collaborating closely with business leadership to conceptualize and implement multi-channel campaigns and high-level branding initiatives. Proven track record in both B2B and B2C environments, adept at ensuring compliance with corporate identity guidelines and establishing and maintaining brand standards. Skilled in innovative thinking, harnessing internal resources to execute ongoing campaigns, and leveraging external partners to expand campaign reach. Strong abilities in communicating and visualizing a strategic vision, effectively leading creative and cross-functional teams, and ensuring brand compliance throughout all projects.
Hello
My name is Evan . . .
The cornerstone of my professional journey lies in the cultivation and nurturing of meaningful relationships. I firmly believe that effective marketing and compelling content stem from a profound understanding of individuals and a genuine connection with their experiences. In today's digitally immersive landscape, it is imperative for a brand's narrative to resonate and harmonize with the stories crafted by its customers, both in the virtual realm and the physical world. I view marketing as a powerful instrument to address challenges, which I approach by leveraging multi-channel engagement strategies and data-driven content creation. Beyond my professional pursuits, I find solace in the challenges of climbing, the joys of time with my family, and the artistry of cooking. I invite you to explore a glimpse into my professional history, and I eagerly anticipate the opportunity to contribute to the evolution and growth of your brand in the future.
Personas & Products
After undergoing a significant rebrand, we embarked on a comprehensive revamp of creative, messaging, and positioning for our B2B business units. Collaborating closely with subject matter experts, we meticulously identified core personas and aligned our product offerings to cater to their specific needs. With a keen focus on continuity in messaging and design, we developed a series of assets that effectively communicated our brand's new identity. This strategic approach ensured that our creative materials resonated with our target audience, reinforcing our brand's value proposition and driving meaningful connections with our B2B customers.
Key Highlights
Porsche North Miami RFP
As the leader of a cross-functional team, I successfully spearheaded the winning bid for a new Porsche point in North Miami, despite Holman's last-minute entry into the competitive bidding process. Leveraging a clear business case, we strategically positioned the Holman brand as a formidable partner. Taking a creative approach, we crafted a compelling narrative that artfully juxtaposed the stories of both Holman and Porsche, showcasing the synergies in our strengths and rich heritage. This innovative approach resonated with the decision-makers, ultimately securing the coveted opportunity and solidifying our position as a trusted partner in the luxury automotive industry.
Multi-Channel Campaign Alignment
.png)
As a Creative Director, I possess a unique ability to view a business unit from a high-level perspective, enabling me to develop a clear and cohesive creative identity for it. I excel in aligning multi-channel campaigns to ensure continuity and consistency across all marketing channels. By understanding the essence of a brand and its target audience, I craft a compelling vision that resonates across various deliverables, including digital, print, social media, and experiential marketing. This holistic approach guarantees a seamless and unified brand experience, ultimately driving engagement, loyalty, and business growth.
An in-depth look into a multi-channel thought leadership campaign